Can the follow-up of payments be relationship-building? The answer to that is yes. Through professional, but customer-friendly follow-up of invoices and debts, you ensure that you keep your customers for a long period of time.
It is much more expensive to acquire a new customer than to invest in keeping one you already have. The trick is therefore to combine collection with good customer care, so that the customer relationship is not jeopardised. A customer usually has too high a value for the customer to go to a competitor.
With effective tools for ledgers, scoring, distribution, communication, self-service and modern payment solutions, there are great opportunities to retain more customers who would otherwise have disappeared.
A lot of debt collection and recovery can be due to confusing and unfortunate circumstances. Making an extra effort to retain customers who are temporarily bad payers can prove to be very valuable in the long run.